Building a business takes a substantial investment of both time and money. Even if you have experience in the field and connections, it can take months or even years before you have actual income from the business. Most businesses rely on a combination of word-of-mouth recommendations and brand recognition by consumers to build their client or customer base.
Unfortunately, that means that a person or organization with a chip on their shoulder could cause serious issues for your company's financial bottom line. It only takes one person spreading misinformation to damage your reputation and cost you customers. Online review systems like Yelp and social media have made it easier than ever for one person to ignite a firestorm of backlash against a business.